Until Next Time

So, another London trip over. The students who I was privileged enough to have on my course had an experience that will probably stay with them forever. It’s nearly impossible to teach a semesters worth of an upper level course inside of two and a half weeks, but hopefully, they have learned some additional creative tools and skills that will help them well into their careers. I also hope that the places I took them as a group (Design Companies, the Brand Museum and of course Harry Potter!) were interesting, fun, insightful. It takes months to set up a syllabus and itinerary that will work in such a unique environment and time span – but is so worth it.

Finally, many thanks to all the amazing hard work the Study Abroad people do to ensure it runs as smoothly as it does.

My home for the past two and a half weeks. Not a lot of room, but a great view.
My home for the past two and a half weeks. Not a lot of room, but a great view.
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Memories for me: The Imperial War Museum WW1 exhibit. The ‘Bond in Motion’ exhibit. The Harry Potter Tour – wow! The Museum of Brands

 

Time to get Serious!

The team brief this year was no biggie – just to re-brand the giant Swedish car company SAAB! Who have lost their way in recent years.

Each of the four teams had about three days (allowing for additional class and group activities), to come up with a strategic argument, a ‘big idea’ that would position SAAB back into the new car arena. This was not an exercise in working in Photoshop, or creating vectored images for end execution deliverables – this was very much more about coming up with a concept that would (re)connect the brand with it’s audience(s) and ultimately develop loyalty.

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Team #3 ‘won’ the account as their overall strategy was the strongest and best thought out, but well done to all four teams for some really strong work.

An enormous ‘Thank You’ goes out to my friend Ewan, who consistently finds the time to not only meet with my students, but always puts so much into making us feel welcome. Amazing guy 🙂

Continue reading “Time to get Serious!”