{"id":2761,"date":"2013-03-29T15:08:39","date_gmt":"2013-03-29T15:08:39","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=2761"},"modified":"2014-05-16T16:14:23","modified_gmt":"2014-05-16T16:14:23","slug":"twinkies-at-walmart-a-challenge","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2013\/03\/29\/twinkies-at-walmart-a-challenge\/","title":{"rendered":"Twinkies at Walmart – A challenge!"},"content":{"rendered":"

\"Twinkie<\/a>Fun, but challenging brief. Assuming that Walmart had bought Twinkie’s (none of the other Hostess products though – just Twinkie’s) to ultimately roll into their own ‘Great Value’ brand range, it was the task of the students in teams\/pairs to attempt to re-brand\/re-position Twinkies as a viable option snack. To make it a serious contender alongside all the healthy (and un-healthy) alternatives. Identifying brand touch-points with the audience, establishing a new tag line (no connection\/equity with Hostess), and presenting a campaign-able ‘big idea’ – tough, right<\/em> \ud83d\ude09<\/p>\n

Here are some of their solutions (some showing quite a few elements of a campaign, while others just a board or two):<\/p>\n

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