{"id":2864,"date":"2013-05-13T15:32:57","date_gmt":"2013-05-13T15:32:57","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=2864"},"modified":"2014-05-16T16:10:13","modified_gmt":"2014-05-16T16:10:13","slug":"team-brief-section-one","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/","title":{"rendered":"Team Brief (section one)"},"content":{"rendered":"<figure id=\"attachment_2879\" aria-describedby=\"caption-attachment-2879\" style=\"width: 240px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2879\" alt=\"Smart Phone App\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-9-240x300.jpg\" width=\"240\" height=\"300\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-9-240x300.jpg 240w, http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-9.jpg 819w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><figcaption id=\"caption-attachment-2879\" class=\"wp-caption-text\">Smart Phone App<\/figcaption><\/figure>\n<p>Always a favorite way to conclude my Brand Experience course as it has the students split into teams and pitching against each other for a hypothetical client\/account. This particular wonderful brief, set by one of the leading regional design and marketing companies, required the students to (re)brand the Birthing Center of a particular hospital with an awareness campaign that also considered sustainable exposure beyond the initial promotion.<\/p>\n<p>Here is the complete campaign from the team who\u00a0\u00a0 &#8216;won&#8217; the account:<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-2864 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/949373_10151912642323677_286212474_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/949373_10151912642323677_286212474_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/939317_10151912642658677_1861032830_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/939317_10151912642658677_1861032830_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2884\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2884'>\n\t\t\t\tBillboard\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2881\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2881'>\n\t\t\t\tBillboard\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2885\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2885'>\n\t\t\t\tPrint (Brochure)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2886\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2886'>\n\t\t\t\tPrint\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2878\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2878'>\n\t\t\t\tTV\/YouTube\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-10\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2880\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2880'>\n\t\t\t\tRadio\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-7\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2883\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2883'>\n\t\t\t\tMicrosite\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2882\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2882'>\n\t\t\t\tSocial Media\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-9\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-9-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2879\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2879'>\n\t\t\t\tSmart Phone App\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/elenajamitomokiwong-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/ElenaJamiTomokiWong-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2877\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2877'>\n\t\t\t\tAmbient Media\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>Followed by a selection from the other three teams:<\/p>\n<div id='gallery-2' class='gallery galleryid-2864 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/949181_10151912640223677_2082426644_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/949181_10151912640223677_2082426644_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/haley-josh-sean-mariah-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Haley-Josh-Sean-Mariah-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/haley-josh-sean-mariah-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Haley-Josh-Sean-Mariah-4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/haley-josh-sean-mariah2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Haley-Josh-Sean-Mariah2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id='gallery-3' class='gallery galleryid-2864 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/948751_10151912641203677_256552500_o-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/948751_10151912641203677_256552500_o1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/mercy-campaign-booklet10\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Mercy-Campaign-Booklet10-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/birthcenter\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/birthcenter-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/birthcenter8\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/birthcenter8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Images of work to follow (below)<\/p>\n<div id='gallery-4' class='gallery galleryid-2864 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/949610_10151912641848677_608012086_o-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/949610_10151912641848677_608012086_o1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/mercy-campaign-leave-behind-for-print-1-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Mercy-Campaign-Leave-Behind-for-print-1-5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/mercy-campaign-leave-behind-for-print-1-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Mercy-Campaign-Leave-Behind-for-print-1-8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/mercy-campaign-leave-behind-for-print-1-11\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Mercy-Campaign-Leave-Behind-for-print-1-11-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/mercy-campaign-leave-behind-for-print-1-13\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Mercy-Campaign-Leave-Behind-for-print-1-13-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/mercy-campaign-leave-behind-for-print-1-18\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Mercy-Campaign-Leave-Behind-for-print-1-18-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Always a favorite way to conclude my Brand Experience course as it has the students split into teams and pitching against each other for a hypothetical client\/account. This particular wonderful brief, set by one of the leading regional design and marketing companies, required the students to (re)brand the Birthing Center of a particular hospital with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-one\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Team Brief (section one)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2864","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/2864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=2864"}],"version-history":[{"count":16,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/2864\/revisions"}],"predecessor-version":[{"id":3608,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/2864\/revisions\/3608"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=2864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=2864"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=2864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}