{"id":2914,"date":"2013-05-13T16:15:24","date_gmt":"2013-05-13T16:15:24","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=2914"},"modified":"2014-05-16T16:08:57","modified_gmt":"2014-05-16T16:08:57","slug":"team-brief-section-two","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/","title":{"rendered":"Team Brief (section two)"},"content":{"rendered":"<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPmagboard.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2920\" alt=\"IVPmagboard\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPmagboard-300x240.jpg\" width=\"300\" height=\"240\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPmagboard-300x240.jpg 300w, http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPmagboard.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The second team brief was also set by one of the leading regional design and marketing companies. This particular challenge required the students to (re)brand a plastics company with an awareness campaign aimed at ultimately increasing their customer base and triple sales over the next couple of years.<\/p>\n<p>&nbsp;<\/p>\n<p>Here is the campaign from the team who\u00a0 &#8216;won&#8217; the account:<\/p>\n<p><!--more--><\/p>\n<div id='gallery-1' class='gallery galleryid-2914 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/939320_10151913304528677_246861817_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/939320_10151913304528677_246861817_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/949619_10151913304983677_833447035_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/949619_10151913304983677_833447035_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/internet-banners\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Internet-Banners-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/ivpb2b\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPb2b-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/ivpboxboard\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPboxboard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/ivpmagboard\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/IVPmagboard-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/morgan-tradeshow\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/Morgan-Tradeshow-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-2921\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2921'>\n\t\t\t\t&#8230;. and the other two teams:\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/948865_10151913302533677_1952290422_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/948865_10151913302533677_1952290422_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/949387_10151913302673677_1169218773_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/949387_10151913302673677_1169218773_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/directmailingpackage\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/DirectMailingPackage-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/boothpresentation3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/BoothPresentation3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/apppresentation2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/AppPresentation2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/adpresentation3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/AdPresentation3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/939004_10151913303183677_1993254765_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/939004_10151913303183677_1993254765_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/939283_10151913303623677_186522427_o\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/939283_10151913303623677_186522427_o-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/banners\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/banners-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/magazine-advertisements\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/magazine-advertisements-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/social-media\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/social-media-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/tradeshow\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/tradeshow-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/billboards\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2013\/05\/billboards-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second team brief was also set by one of the leading regional design and marketing companies. This particular challenge required the students to (re)brand a plastics company with an awareness campaign aimed at ultimately increasing their customer base and triple sales over the next couple of years. &nbsp; Here is the campaign from the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2013\/05\/13\/team-brief-section-two\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Team Brief (section two)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=2914"}],"version-history":[{"count":9,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/2914\/revisions"}],"predecessor-version":[{"id":3606,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/2914\/revisions\/3606"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=2914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=2914"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}