{"id":3307,"date":"2014-04-18T16:14:54","date_gmt":"2014-04-18T16:14:54","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=3307"},"modified":"2014-05-16T15:51:28","modified_gmt":"2014-05-16T15:51:28","slug":"branding-a-specialist-cake-company-with-no-physical-presence-art-306","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/","title":{"rendered":"Branding a specialist cake company with no physical presence (Art 306)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_Packaging.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3322\" alt=\"Alexis_Packaging\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_Packaging-300x225.jpg\" width=\"300\" height=\"225\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_Packaging-300x225.jpg 300w, http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_Packaging.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A new brand. <em>specializing in luxury handmade cakes<\/em>, including alcohol infused cupcakes (heck yes!) No store front. Most transactions primarily carried out via\u00a0 their website or a smart phone app. The only physical\u00a0 touchpoint experience between brand and consumer will be the packaging when the product arrives in the mail or is delivered.<\/p>\n<p>Deliverables_ Brand mark. Smart phone app. Packaging.<\/p>\n<p>Here are some of the solutions<\/p>\n<p><!--more--><\/p>\n<div id='gallery-1' class='gallery galleryid-3307 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_packaging\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Packaging-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_6\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_6-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_7\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page_8\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page_8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_page1-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Page1.5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/ackerman_pitch\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Ackerman_Pitch-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/logo-design\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_Logo-Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/iphone1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_IPHONE1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/iphone2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_IPHONE2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/alexis_packaging\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Alexis_Packaging-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/logo\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Falzone_logo-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/falzone_9iphones-final\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Falzone_9iphones-FINAL-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/falzone_iphonehomestuff-final\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Falzone_iphonehomestuff-FINAL-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/falzone_menuandorder-final\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Falzone_menuandorder-FINAL-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/falzone_packaging-final\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Falzone_packaging-FINAL-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/kgraves_pitch\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Kgraves_Pitch-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/kgraves_gattinas\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Kgraves_gattinas-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/kgraves_packaging\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Kgraves_Packaging-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/gattinas_brand_identity_board_khoganson\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Gattinas_Brand_Identity_Board_khoganson-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/gattinas_app1_khoganson\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Gattinas_app1_khoganson-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/gattinas_app2_khoganson\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Gattinas_app2_khoganson-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/gattinas_packaging_khoganson\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Gattinas_Packaging_khoganson-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/gattinas_packaging2_khoganson\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/Gattinas_Packaging2_khoganson-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/jlong_cupcake_logo_final\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/JLong_Cupcake_Logo_FINAL-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/jlong_cake_pop_packaging_striped_final\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/JLong_Cake_Pop_Packaging_STRIPED_FINAL-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/jlong_cupcake_packaging\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/JLong_Cupcake_Packaging-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/jlong_smartphone_application\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/JLong_Smartphone_Application-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/meyerbrand-image\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/meyerbrand-image-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/meyer_package\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/meyer_package-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/sharonmayerpitch\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/SharonMayerPitch-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/meyeriphoneapp1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/meyeriphoneapp1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/meyeriphoneapp2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/meyeriphoneapp2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/rwood_pitch\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/RWood_Pitch-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/rwood_gattinas\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/RWood_gattinas-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/rwood_packaging\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2014\/04\/RWood_Packaging-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; A new brand. specializing in luxury handmade cakes, including alcohol infused cupcakes (heck yes!) No store front. Most transactions primarily carried out via\u00a0 their website or a smart phone app. The only physical\u00a0 touchpoint experience between brand and consumer will be the packaging when the product arrives in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2014\/04\/18\/branding-a-specialist-cake-company-with-no-physical-presence-art-306\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Branding a specialist cake company with no physical presence (Art 306)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3307","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/3307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=3307"}],"version-history":[{"count":8,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/3307\/revisions"}],"predecessor-version":[{"id":3581,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/3307\/revisions\/3581"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=3307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=3307"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=3307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}