{"id":5014,"date":"2016-03-11T20:22:37","date_gmt":"2016-03-11T20:22:37","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=5014"},"modified":"2016-04-12T01:22:45","modified_gmt":"2016-04-12T01:22:45","slug":"re-position-lego","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/","title":{"rendered":"Re-position LEGO"},"content":{"rendered":"<p><strong>The Creative Challenge (Thank you D&amp;AD):<\/strong> To create a campaign for the LEGO Brand that distinguishes LEGO from all the other construction toys in the toy market by highlighting the benefits and points of difference of LEGO rather than the detriments of our competitors.<\/p>\n<p>The campaign should encompass the LEGO brand values and take advantage of LEGO\u2019s heritage and strong brand equity within the US.<\/p>\n<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-3.31.04-PM.png\" rel=\"attachment wp-att-5029\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5029\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-3.31.04-PM.png\" alt=\"Screen Shot 2016-04-11 at 3.31.04 PM\" width=\"500\" height=\"271\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-3.31.04-PM.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-3.31.04-PM-300x163.png 300w, http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-3.31.04-PM-768x416.png 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p>The students worked in pairs\/teams and presented to leading creatives from locally based companies (thank you Chris and Jim). All four were very good but, but here are some of the boards from the overall winning campaign&#8230;.<\/p>\n<div id='gallery-1' class='gallery galleryid-5014 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-13-50-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.13.50-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-16-42-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.16.42-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-16-55-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.16.55-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-14-06-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.14.06-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-14-21-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.14.21-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-14-33-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.14.33-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-14-44-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.14.44-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-14-57-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.14.57-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-15-13-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.15.13-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-15-26-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.15.26-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-15-37-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.15.37-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-15-47-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.15.47-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-15-57-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.15.57-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-16-17-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.16.17-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/screen-shot-2016-04-11-at-8-16-27-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/03\/Screen-Shot-2016-04-11-at-8.16.27-PM-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Creative Challenge (Thank you D&amp;AD): To create a campaign for the LEGO Brand that distinguishes LEGO from all the other construction toys in the toy market by highlighting the benefits and points of difference of LEGO rather than the detriments of our competitors. The campaign should encompass the LEGO brand values and take advantage &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2016\/03\/11\/re-position-lego\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Re-position LEGO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5014","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/5014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=5014"}],"version-history":[{"count":10,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/5014\/revisions"}],"predecessor-version":[{"id":5743,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/5014\/revisions\/5743"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=5014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=5014"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=5014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}