{"id":5513,"date":"2016-12-20T18:17:17","date_gmt":"2016-12-20T18:17:17","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=5513"},"modified":"2016-12-20T18:19:46","modified_gmt":"2016-12-20T18:19:46","slug":"goodwill-brand-magazine","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/","title":{"rendered":"GOODWILL Brand Magazine"},"content":{"rendered":"<p>To create a magazine that is very much about the brand &#8211; in this case, Goodwill Industries &#8211; but in an interesting, entertaining way. Required defining the audience(s), selecting stories that the audience would engage with\/relate to, and then coming up with a title, masthead, cover, and three spreads (opening, image heavy one, plus two further into the story).<\/p>\n<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5524\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread2.jpg\" alt=\"danca_goodwillspread2\" width=\"500\" height=\"324\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread2.jpg 1024w, http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread2-300x194.jpg 300w, http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread2-768x497.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Here is a small selection:<\/p>\n<p><!--more--><\/p>\n<div id='gallery-1' class='gallery galleryid-5513 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwillspreads\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/GoodwillSpreads-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwillspreads2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/GoodwillSpreads2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwillspreads3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/GoodwillSpreads3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwillspreads4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/GoodwillSpreads4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwill_ipadspreads\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Goodwill_iPadSpreads-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwill_ipadspreads2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Goodwill_iPadSpreads2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwill_ipadspreads3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Goodwill_iPadSpreads3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/goodwill_ipadspreads4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Goodwill_iPadSpreads4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwillcover\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillCover-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwillspread1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwillspread2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwillspread3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillSpread3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwilltablet1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillTablet1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwilltablet2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillTablet2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/danca_goodwilltablet3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Danca_GoodwillTablet3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong-digital-interface_a02\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong-Digital-Interface_A02-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong-digital-interface_a022\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong-Digital-Interface_A022-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong-digital-interface_a023\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong-Digital-Interface_A023-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_digitalmagazine\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_DigitalMagazine-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_digitalmagazine2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_DigitalMagazine2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_digitalmagazine3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_DigitalMagazine3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_digitalmagazine4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_DigitalMagazine4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_goodwillmagazineveterans\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_GoodwillMagazineveterans-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_goodwillmagazineveterans2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_GoodwillMagazineveterans2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_goodwillmagazineveterans3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_GoodwillMagazineveterans3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfong_goodwillmagazineveterans4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/Taitingfong_GoodwillMagazineveterans4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/taitingfongdigital-page\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2016\/12\/TaitingfongDigital-Page-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>To create a magazine that is very much about the brand &#8211; in this case, Goodwill Industries &#8211; but in an interesting, entertaining way. Required defining the audience(s), selecting stories that the audience would engage with\/relate to, and then coming up with a title, masthead, cover, and three spreads (opening, image heavy one, plus two &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2016\/12\/20\/goodwill-brand-magazine\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;GOODWILL Brand Magazine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5513","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/5513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=5513"}],"version-history":[{"count":3,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/5513\/revisions"}],"predecessor-version":[{"id":5748,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/5513\/revisions\/5748"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=5513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=5513"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=5513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}