{"id":5935,"date":"2017-03-03T20:29:03","date_gmt":"2017-03-03T20:29:03","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=5935"},"modified":"2017-03-03T20:35:18","modified_gmt":"2017-03-03T20:35:18","slug":"peoria-historical-society-branding-project","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2017\/03\/03\/peoria-historical-society-branding-project\/","title":{"rendered":"Peoria Historical Society Branding Project"},"content":{"rendered":"

To compliment the new brand mark for the society, (designed by Taylor Ackerman, a Bradley University Graphic Design alum, now setting the design world alight at the Simantel Group), the students, working in small teams, were invited to 1. apply the new brand identity across a range of key touch points, and 2. also consider a launch campaign strategy to promote awareness of the organization to a new, younger, demographic while retaining the loyalty of existing members.<\/p>\n

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