{"id":6323,"date":"2018-04-25T15:59:29","date_gmt":"2018-04-25T15:59:29","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=6323"},"modified":"2018-04-25T16:00:23","modified_gmt":"2018-04-25T16:00:23","slug":"bu-study-abroad-program-rebrand","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2018\/04\/25\/bu-study-abroad-program-rebrand\/","title":{"rendered":"BU Study Abroad Program (re)Brand"},"content":{"rendered":"<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6313\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early1.jpg\" alt=\"\" width=\"480\" height=\"311\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early1.jpg 1024w, http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early1-300x194.jpg 300w, http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early1-768x497.jpg 768w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.44-AM5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6312\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.44-AM5.jpg\" alt=\"\" width=\"480\" height=\"311\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.44-AM5.jpg 1024w, http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.44-AM5-300x195.jpg 300w, http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.44-AM5-768x498.jpg 768w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>Bradley University has a long established, wonderful <a href=\"https:\/\/www.bradley.edu\/academic\/cio\/studyabroad\/\">Study Abroad<\/a> program. With a reach of almost thirty different destinations, students can <em>study, learn, and explore<\/em> either for a short interim session, or for an entire semester.<\/p>\n<p>The program needed a review of its brand and promotional deliverables, so this was a great opportunity to create a brief for the Brand Experience course.<\/p>\n<p><a href=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Passport_Holder.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6306\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Passport_Holder.jpg\" alt=\"\" width=\"480\" height=\"371\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Passport_Holder.jpg 1024w, http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Passport_Holder-300x232.jpg 300w, http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Passport_Holder-768x593.jpg 768w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>Students were in teams\/pairs. Here is a small cross section of some of their outcomes: <!--more--><\/p>\n<div id='gallery-1' class='gallery galleryid-6323 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/travel-posters4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/travel-posters4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/travel-posters3\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/travel-posters3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/travel-posters2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/travel-posters2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/travel-posters\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/travel-posters-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/theprint\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/theprint-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/studyabroad_brochure\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/StudyAbroad_Brochure-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/study-abroad-grant-early5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/study-abroad-grant-early4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/study-abroad-grant-early2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2018\/04\/25\/bu-study-abroad-program-rebrand\/study-abroad-grant-early1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Study-Abroad-Grant-Early1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2018\/04\/25\/bu-study-abroad-program-rebrand\/screen-shot-2018-04-25-at-10-40-44-am5\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.44-AM5-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/screen-shot-2018-04-25-at-10-40-27-am4\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.27-AM4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/screen-shot-2018-04-25-at-10-40-06-am2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.40.06-AM2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/screen-shot-2018-04-25-at-10-38-59-am1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.38.59-AM1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/screen-shot-2018-04-25-at-10-38-43-am\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Screen-Shot-2018-04-25-at-10.38.43-AM-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/poster\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/poster-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/2018\/04\/25\/bu-study-abroad-program-rebrand\/passport_holder\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Passport_Holder-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/london\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/london-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/logo_tagline\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/logo_Tagline-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/infographic\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Infographic-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/faculty\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/Faculty-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/art.bradley.edu\/will\/bradley-site-slideshow-presentation-gage\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/art.bradley.edu\/will\/files\/2018\/04\/bradley-site-slideshow-presentation-gage-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" sizes=\"auto, 100vw\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Bradley University has a long established, wonderful Study Abroad program. With a reach of almost thirty different destinations, students can study, learn, and explore either for a short interim session, or for an entire semester. The program needed a review of its brand and promotional deliverables, so this was a great opportunity to create a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2018\/04\/25\/bu-study-abroad-program-rebrand\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;BU Study Abroad Program (re)Brand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=6323"}],"version-history":[{"count":3,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":6326,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/6323\/revisions\/6326"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}