{"id":6710,"date":"2019-05-03T20:01:54","date_gmt":"2019-05-03T20:01:54","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=6710"},"modified":"2019-05-03T20:01:54","modified_gmt":"2019-05-03T20:01:54","slug":"gourmet-meal-for-one-packaging","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2019\/05\/03\/gourmet-meal-for-one-packaging\/","title":{"rendered":"(Gourmet) Meal For One Packaging"},"content":{"rendered":"\n

Single Serve is Here to Stay <\/strong>(c\/o The Hartman Group)<\/p>\n\n\n\n

Certain \ncategories of multi-serve packaged food seem to have some staying power \nwith 3+ person households, primarily because certain brands have enough \nhabitual brand loyalty and appeal within homes that they empower food \nsharing and result in very rapid consumption rates at the weekly level. \nMulti-serve packaging makes eminent sense to these consumers, because \nthere is very little time for these foods to go stale once the big bag \ngets opened. Potato chips are a good example in larger households.<\/p>\n\n\n\n

But\n as America’s households increasingly involve 3 or fewer people, the \nscope for multi-serve packaging itself starts to look quite bleak. And \nbecause the variety of packaged foods has increased, thanks mostly to \nthe rapid influx of specialty foods in recent years, there is so much \nvariety at home these days in packaged “staple” goods that we often \nrotate frequently between products at the weekly level. This makes it \neven harder to predict when that large bag of chips or that liter of \nsoymilk will really get finished before they go bad.<\/p>\n\n\n\n

Single \nserve packaging is fulfilling an unmet need to manage waste and to \nacknowledge our increasingly individualistic eating patterns in a highly\n fragmented, fickle culture of eaters who think that every day is a good\n day to try something new in the world of food.<\/p>\n\n\n\n

So, the brief was to create a single serving meal packaging\/container for a ‘gourmet’ quality meal. It should securely hold three or four meal items, have strong shelf appeal, but also have taken into consideration its environmental footprint.<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n\n\n\n\n