{"id":7077,"date":"2020-05-14T15:44:43","date_gmt":"2020-05-14T15:44:43","guid":{"rendered":"http:\/\/art.bradley.edu\/will\/?p=7077"},"modified":"2020-05-14T15:46:18","modified_gmt":"2020-05-14T15:46:18","slug":"audible-ooh-campaign","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2020\/05\/14\/audible-ooh-campaign\/","title":{"rendered":"Audible OOH Campaign"},"content":{"rendered":"\n<p><em>As always &#8211; wonderful briefs from the D&amp;AD. Thank you for this one.<\/em><\/p>\n\n\n\n<p><strong>Make <em>Audible<\/em> relevant to people who want to get the most out of their free time<\/strong><\/p>\n\n\n\n<p><em>Related Disciplines<\/em> <strong>Out of Home Advertising Campaign (OOH)<\/strong><\/p>\n\n\n\n<p><strong>The back story<\/strong><\/p>\n\n\n\n<p>Audible is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world\u2019s largest selection of audiobooks and podcasts.<\/p>\n\n\n\n<p>Members can be more productive or just escape to new places. They can do this on the go or any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with a free 30-day trial, it\u2019s easy and risk-free to get started.<\/p>\n\n\n\n<p><strong>What\u2019s the challenge?<\/strong><\/p>\n\n\n\n<p>Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don\u2019t consider the brand relevant to their lifestyle.<\/p>\n\n\n\n<p>Audible want you to persuade \u2018Leisure Upgraders\u2019 in the USA, UK or beyond that their needs and attitudes suit the Audible service, and drive them to sign up to an Audible 30-day free trial using a creative Out of Home (OOH) campaign.<\/p>\n\n\n\n<p><em>Here are a selection of the presentations for this wonderfully challenging project&#8230;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AMeyer_Audible\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/b88pBi8SeHE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LNigg_Audible\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/CpsvGR2kw48?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RBauer_Audible\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/hydDD2-wiS4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KKing_Audible\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/Y4pJM3n_IBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LHoudek_Audible\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/xP5xrZI_oik?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As always &#8211; wonderful briefs from the D&amp;AD. Thank you for this one. Make Audible relevant to people who want to get the most out of their free time Related Disciplines Out of Home Advertising Campaign (OOH) The back story Audible is a subscription service that lets you experience storytelling like never before by taking &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2020\/05\/14\/audible-ooh-campaign\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Audible OOH Campaign&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7077","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/7077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=7077"}],"version-history":[{"count":3,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/7077\/revisions"}],"predecessor-version":[{"id":7080,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/7077\/revisions\/7080"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=7077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=7077"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=7077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}