{"id":7592,"date":"2021-05-06T01:11:16","date_gmt":"2021-05-06T01:11:16","guid":{"rendered":"https:\/\/art.bradley.edu\/will\/?p=7592"},"modified":"2021-05-06T01:52:40","modified_gmt":"2021-05-06T01:52:40","slug":"capstone-team-branding-brief","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2021\/05\/06\/capstone-team-branding-brief\/","title":{"rendered":"Capstone Team Branding Brief"},"content":{"rendered":"\n
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Wonderful final brief of the Brand Experience class. A challenging client, having to work in a team environment, and a tight deadline – but everyone came through and we had eight really great presentations. A big big thanks to OneFire (and especially Jim).<\/p>\n\n\n\n

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click on the image to view the full presentation <\/figcaption><\/figure>\n\n\n\n

Design and implement a plan to create a more effective web presence that differentiates MICA and attracts\/converts targeted prospects, allowing them to be nurtured and
converted to customers. <\/p>\n\n\n\n

MICA was built by doctors to support their uncompromising mission to protect and defend their
members, their practices, livelihoods, and personal integrity.<\/p>\n\n\n\n

Mandatories (What must be included\u2013logo, address, theme, etc.)
\u25cf Company name
\u25cf Logo update (optional)
\u25cf Company tagline (optional)
\u25cf Brand positioning, supported by messaging & imagery
\u25cf Website design
\u25cf Recommendations for an integrated marketing strategy, to include\u2013
\u25cb Thought leadership initiative
\u25cb Paid online initiative\u2013
\u25a0 Google Adwords
\u25a0 Sponsored Social Media<\/p>\n\n\n\n

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