{"id":8520,"date":"2024-02-24T21:20:37","date_gmt":"2024-02-24T21:20:37","guid":{"rendered":"https:\/\/art.bradley.edu\/will\/?p=8520"},"modified":"2024-02-24T21:26:31","modified_gmt":"2024-02-24T21:26:31","slug":"kraft-mac-and-cheese-kmc-for-adults","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2024\/02\/24\/kraft-mac-and-cheese-kmc-for-adults\/","title":{"rendered":"kraft mac and cheese (kmc) for adults"},"content":{"rendered":"\n

In collaboration with Jones Knowles Ritchie (JKR) and D&AD London.<\/em><\/p>\n\n\n\n

A good first ‘dip’ into Brand Experience\/Activation for the junior graphic design students. Making them appreciate the necessity for researching their audience, developing a solid ‘big idea’, and understanding the need for engagement between the audience and the brand via appropriate touch points.<\/strong><\/p>\n\n\n\n

Over the last couple years, people have been buying less kraft mac and cheese;\u00a0 they\u2019re buying private label mac & cheese because it costs less, buying new mac & cheese brands they haven\u2019t seen before, or are stopping buying it all together, in favour of different categories, like ramen.<\/p>\n\n\n\n

To continue growing, KMC must connect with a younger and more diverse audience. These consumers have a deep emotional connection to KMC that started in childhood, but that more than anything, today, they see it as a kids\u2019 food brand. Show this audience that KMC is as relevant and exciting for them today as it was when they were kids.<\/p>\n\n\n\n

Create a *brand activation that speaks to older Gen Zs and younger Millennials<\/strong> by connecting to what they care about in culture, and showing them that KMC is there for them whenever they need some reassuring comfort.<\/em><\/p>\n\n\n\n

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In collaboration with Jones Knowles Ritchie (JKR) and D&AD London. A good first ‘dip’ into Brand Experience\/Activation for the junior graphic design students. Making them appreciate the necessity for researching their audience, developing a solid ‘big idea’, and understanding the need for engagement between the audience and the brand via appropriate touch points. Over the … <\/p>\n

Continue reading “kraft mac and cheese (kmc) for adults”<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8520","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/8520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=8520"}],"version-history":[{"count":2,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/8520\/revisions"}],"predecessor-version":[{"id":8523,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/8520\/revisions\/8523"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=8520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=8520"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=8520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}