{"id":9056,"date":"2025-12-16T16:36:35","date_gmt":"2025-12-16T16:36:35","guid":{"rendered":"https:\/\/art.bradley.edu\/will\/?p=9056"},"modified":"2025-12-16T16:36:35","modified_gmt":"2025-12-16T16:36:35","slug":"hellmanns-mayonnaise-campaign","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2025\/12\/16\/hellmanns-mayonnaise-campaign\/","title":{"rendered":"Hellmann’s Mayonnaise Campaign"},"content":{"rendered":"\n

What\u2019s the challenge?<\/strong>
Develop an innovative idea that truly shows Hellmann\u2019s is the G.O.A.T (Greatest of All Time) when it comes to mayonnaise. I mean, after all, it isn\u2019t the World\u2019s No. 1 mayonnaise for nothing!<\/em><\/p>\n\n\n\n


But what does it actually mean to be the G.O.A.T? How can Hellmann\u2019s show that it is ALL about transforming everyday dishes, about bringing rich and creamy flavor and texture to recipes, about elevating food to make it truly delicious? We know the food scene is always changing so how can Hellmann\u2019s resonate best in the food world of today and show everyday dishes can be exciting? How does Hellmann\u2019s show food lovers they are the G.O.A.T?
What you create is up to you, as long as it feels authentic to Hellmann\u2019s.<\/p>\n\n\n\n

Hellmann\u2019s is looking for big, impactful ideas so best to focus your efforts on creativity that will really make a difference and stand out.<\/p>\n\n\n\n

Another great challenge to round of the semester. The Art 306 students, in teams\/pairs, had to come up with their \u2018Big Idea\u2019 for a successful campaign to reposition Hellmann\u2019s as \u2018the mayonnaise GOAT\u2019.<\/p>\n\n\n\n

Click on to the photographs of each team to see their presentations:<\/p>\n\n\n\n

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What\u2019s the challenge?Develop an innovative idea that truly shows Hellmann\u2019s is the G.O.A.T (Greatest of All Time) when it comes to mayonnaise. I mean, after all, it isn\u2019t the World\u2019s No. 1 mayonnaise for nothing! But what does it actually mean to be the G.O.A.T? How can Hellmann\u2019s show that it is ALL about transforming … <\/p>\n

Continue reading “Hellmann’s Mayonnaise Campaign”<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9056","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=9056"}],"version-history":[{"count":8,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9056\/revisions"}],"predecessor-version":[{"id":9064,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9056\/revisions\/9064"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=9056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=9056"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=9056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}