{"id":9117,"date":"2026-03-11T17:44:31","date_gmt":"2026-03-11T17:44:31","guid":{"rendered":"https:\/\/art.bradley.edu\/will\/?p=9117"},"modified":"2026-03-11T21:36:16","modified_gmt":"2026-03-11T21:36:16","slug":"lip-smackin-lumpia","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2026\/03\/11\/lip-smackin-lumpia\/","title":{"rendered":"Lip Smackin&#8217; Lumpia"},"content":{"rendered":"\n<p>Another great opportunity for the Brand Experience class to work with a real client &#8211; in this case &#8216;Lip Smackin&#8217; Lumpia&#8217;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/IMG_3831.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/IMG_3831.jpg\" alt=\"\" class=\"wp-image-9124\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/IMG_3831.jpg 768w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/IMG_3831-225x300.jpg 225w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the product?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lip Smacking Lumpias: a reimagined twist on authentic Filipino lumpia, crafted as a convenient heat-and-serve product for American households.<\/li>\n\n\n\n<li>Crispy, flavor-packed rolls designed to go from freezer to table in minutes, with homemade taste and crowd-pleasing flavors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Who is the audience\/customer?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Busy working families with children who want:<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast, convenient meal and snack options.<ul><li>Something more exciting than the usual frozen appetizers or weeknight dinners.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Foods that feel homemade and \u201cspecial,\u201d without requiring a lot of prep time.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>As with the other brand experience class, the students had to develop a logo, and show it working across a number of potential touchpoints.<\/p>\n\n\n\n<p>First up is the chosen Brand Identity, followed by the second and third favorites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emmasmith_brandidentity_presentation-1.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emma-1.png\" alt=\"\" class=\"wp-image-9101\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emma-1.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emma-1-300x166.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emma-1-768x425.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/EmilyJanosz_brandidentity.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emily-1.png\" alt=\"\" class=\"wp-image-9100\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emily-1.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emily-1-300x152.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Emily-1-768x390.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Gabi-Pearce-No-Reflection-paper.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Gabi.png\" alt=\"\" class=\"wp-image-9102\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Gabi.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Gabi-300x169.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Gabi-768x432.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"\/\/art.bradley.edu\/will\/files\/2026\/03\/Russell-Poor_Brand-Identity.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" data-id=\"9113\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Russell.png\" alt=\"\" class=\"wp-image-9113\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Russell.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Russell-300x162.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Russell-768x414.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Reagan-Wormley_brandidentity-ART-306-1.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" data-id=\"9112\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Reagan.png\" alt=\"\" class=\"wp-image-9112\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Reagan.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Reagan-300x161.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Reagan-768x413.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Rachel-Aiello_Lipsmackinlumpiabrief-.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" data-id=\"9111\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Rachel.png\" alt=\"\" class=\"wp-image-9111\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Rachel.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Rachel-300x175.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Rachel-768x449.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Nick-Kagan.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"9110\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Nick-1.png\" alt=\"\" class=\"wp-image-9110\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Nick-1.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Nick-1-300x168.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Nick-1-768x431.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Myla-Barz-Pitchdeck.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" data-id=\"9109\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Myla.png\" alt=\"\" class=\"wp-image-9109\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Myla.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Myla-300x170.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Myla-768x434.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Max-Weil_BrandIdentity.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" data-id=\"9108\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Max.png\" alt=\"\" class=\"wp-image-9108\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Max.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Max-300x129.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Max-768x331.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/RoederMagnus_BrandIdentity_Lipsmackinglumpia_PRESENTATION.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-id=\"9107\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Magnus.png\" alt=\"\" class=\"wp-image-9107\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Magnus.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Magnus-300x168.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Magnus-768x431.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Li-No-Reflection.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" data-id=\"9106\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Li.png\" alt=\"\" class=\"wp-image-9106\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Li.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Li-300x155.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Li-768x397.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Korry-Sevier_BrandIdentity.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" data-id=\"9105\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Korry.png\" alt=\"\" class=\"wp-image-9105\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Korry.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Korry-300x151.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Korry-768x387.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Kahali-Lip-Smacking-Lumpia_-Logo-Design.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"9104\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Kahali.png\" alt=\"\" class=\"wp-image-9104\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Kahali.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Kahali-300x168.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Kahali-768x431.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Jackson-shaltiel_brandidentity_presentation-1.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" data-id=\"9103\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Jackson.png\" alt=\"\" class=\"wp-image-9103\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Jackson.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Jackson-300x157.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Jackson-768x403.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Alyssa-Carroll.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" data-id=\"9099\" src=\"https:\/\/art.bradley.edu\/will\/files\/2026\/03\/Alyssa.png\" alt=\"\" class=\"wp-image-9099\" srcset=\"http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Alyssa.png 1024w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Alyssa-300x167.png 300w, http:\/\/art.bradley.edu\/will\/files\/2026\/03\/Alyssa-768x428.png 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Another great opportunity for the Brand Experience class to work with a real client &#8211; in this case &#8216;Lip Smackin&#8217; Lumpia&#8217;. What is the product? Who is the audience\/customer? As with the other brand experience class, the students had to develop a logo, and show it working across a number of potential touchpoints. First up &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/art.bradley.edu\/will\/2026\/03\/11\/lip-smackin-lumpia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lip Smackin&#8217; Lumpia&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9117","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=9117"}],"version-history":[{"count":17,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9117\/revisions"}],"predecessor-version":[{"id":9169,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9117\/revisions\/9169"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=9117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=9117"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=9117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}