{"id":9183,"date":"2026-04-29T14:49:10","date_gmt":"2026-04-29T14:49:10","guid":{"rendered":"https:\/\/art.bradley.edu\/will\/?p=9183"},"modified":"2026-04-29T14:55:07","modified_gmt":"2026-04-29T14:55:07","slug":"peoria-zoo-promotion-16-21-age-group","status":"publish","type":"post","link":"http:\/\/art.bradley.edu\/will\/2026\/04\/29\/peoria-zoo-promotion-16-21-age-group\/","title":{"rendered":"Peoria Zoo Promotion (16-21 age group)"},"content":{"rendered":"\n

A great challenge for the Brand Experience class to tackle. The venue isn’t difficult to promote, it’s the audience that’s the difficult part of the brief!<\/p>\n\n\n\n

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Position Peoria Zoo as a relevant, exciting, and values-driven destination for ages 16\u201321, increasing engagement, repeat visits, and long-term brand loyalty while inspiring conservation awareness and participation.<\/strong><\/p>\n\n\n\n

Target Audience (Who):<\/strong><\/p>\n\n\n\n

\u2022 Teens and young adults (16\u201321)<\/p>\n\n\n\n

\u2022 High school and college students<\/p>\n\n\n\n

\u2022 Socially connected, mobile-first, experience-driven audiences<\/p>\n\n\n\n

\u2022 Emerging volunteers, advocates, and future donors<\/p>\n\n\n\n

Key Message (What):<\/strong><\/p>\n\n\n\n

The Zoo isn\u2019t just something you visited as a kid\u2014it\u2019s a place to connect, learn, and make an impact right now.<\/p>\n\n\n\n

Why They Should Believe It (Why):<\/strong><\/p>\n\n\n\n

\u2022 Real animals, real conservation impact<\/p>\n\n\n\n

\u2022 AZA-accredited care and global partnerships<\/p>\n\n\n\n

\u2022 Authentic experiences\u2014behind-the-scenes access, interactive tech, events, and conservation stories they can see and share<\/p>\n\n\n\n

Brand Experience:<\/strong><\/p>\n\n\n\n

Fun, immersive, social, and purpose-driven, where hanging out meets learning and doing something that matters.<\/p>\n\n\n\n

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A great challenge for the Brand Experience class to tackle. The venue isn’t difficult to promote, it’s the audience that’s the difficult part of the brief! Position Peoria Zoo as a relevant, exciting, and values-driven destination for ages 16\u201321, increasing engagement, repeat visits, and long-term brand loyalty while inspiring conservation awareness and participation. Target Audience … <\/p>\n

Continue reading “Peoria Zoo Promotion (16-21 age group)”<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9183","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/comments?post=9183"}],"version-history":[{"count":16,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9183\/revisions"}],"predecessor-version":[{"id":9223,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/posts\/9183\/revisions\/9223"}],"wp:attachment":[{"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/media?parent=9183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/categories?post=9183"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/art.bradley.edu\/will\/wp-json\/wp\/v2\/tags?post=9183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}