The 2016-17 Season of wonderful plays is going out with a good old Shakespeare masterpiece – Twelfth Night. This particular rendition is set around the early twentieth century, in New Orleans. With these two ‘prompts’ and some good discussions between myself and the director, here is the promotional piece we arrived at. Playful interaction between words from the script itself, Mardi-Gras, and Feste, the Jester. With just a subtle ‘nod’ to the era through the surrounding border.
To compliment the new brand mark for the society, (designed by Taylor Ackerman, a Bradley University Graphic Design alum, now setting the design world alight at the Simantel Group), the students, working in small teams, were invited to 1. apply the new brand identity across a range of key touch points, and 2. also consider a launch campaign strategy to promote awareness of the organization to a new, younger, demographic while retaining the loyalty of existing members.
Continue reading “Peoria Historical Society Branding Project”
