The Illinois Women Artists Project gathers information about artists who worked throughout Illinois between 1840 and 1980 and promotes the appreciation of their work and experiences. Until now, little has been known about many of these artists.The IWA is interested in their work—paintings, drawings, prints, sculpture and photographs—and in how they managed their creative lives. They are curious about their experiences, and the roles they played in the history of Illinois and the Midwest. To learn their stories, look at their work, and recognize their strengths enriches our cultural history and supports the value of women’s art and the integrity of their experience. The IWA Project is a unique, not-for-profit, educational endeavor.
Although Bradley University has developed and houses the website and the archival materials, the IWA was in need of a rebrand to reflect the true nature of the organization, its vision and to take it forward. The students were challenged with creating a brand mark (six each, actually). and presenting a variety of key touchpoints connecting the IWA with its audience(s).
Here are the four favorite selections from the client.
