Really fun Information Design brief.
Each student documented their social media usage over a period of several days. Qualitative and quantitative data was documented, including what time of day, duration, what activities they were doing while on social media etc. From this they were expected to visually and accurately present their information over a refined time frame (24 hours, two days etc.) in the form of a wallchart.
Here are the results
Always love working on the Theatre Departments production pieces. This is the second in the 2014-15 season; PROOF.
As with ‘Spring Awakening’ another difficult play to interpret visually.
Nice brief to introduce the students to Editorial Design and in particular, the use of grids. Basically, a direct mail piece to encourage the local community to consider riding a bike either for leisure or to work. Priorities: A strong call to action and focus on ‘local’ rather than generic bike riding.
Here are a few nice outcomes:
I love the process of creativity. Here’s an example of an idea developing and refining as the tone of voice and audience is gradually interpreted through conversations and collaborations with the designer and the client:
Client: I’d like to rethink our approach to this design. This is no refection on what you sent; your response to my initial thoughts was great. but I’m thinking that to have impact on our audience we’ll need to do a real in-your-face, rock and roll poster.
On reflection I’m less concerned with evoking the intimacy of our young lovers than I am with the explosive head-banging angst (and music) that fuels much of the show. There’s a lot of leaping, flailing, and climbing going on; the dancing is often stylized and spasmodic. The ad design for original B’way production employed a variety of looks,almost all photography-based, including frenzied rock-star-flailing and tortured close-ups of howling faces– all that sort of thing. I’m not wedded to photography by any stretch, though.
Congratulations Tom and Nicole. Great job. Go Far. Go Bradley. 
End of semester team brief. Six teams pitching for an account brief set by the wonderful people at Hult Marketing. Short version – piece of equipment that can view 200% as opposed to the 30% of a general eye exam. Capable of identifying a number of diseases at a very early preventative stage. Full campaign needed to promote awareness of this procedure/equipment to both the patient/care giver and Optometrists etc. Here are some of the presentations:
A five night movie festival at a unique local drive-in theater, celebrating the B-Movie. Multiple promotional pieces included a brand mark/logo for the event, a poster, micro-site, and a Private Screening ‘keepsake’. Here are two or three of my favorites plus a selection of the rest. Good introduction exercise in developing a brand across multiple touch points.
Background: Are you a coffee drinker? No, I don’t mean a Tall, Non-Fat Latte With Caramel Drizzle, or a Grande, Iced, Sugar-Free, Vanilla Latte With Soy Milk, and especially not a Grande, Quad, Nonfat, One-Pump, No-Whip, Mocha! I mean a cup of good old – perhaps with a drop of milk and maybe throw in a sugar – coffee?
Do you get in the line at your regular caffeine haunt only to find out the person ahead of you is basically talking a different language with the Barista and their drink takes a team of three people 15 minutes just to order.
JF Coffee Company is a coffee shop. It serves coffee, no pour overs, no lattes, no iced drinks, no tea, no espresso…. just f***ing coffee.
Tone of Voice: No fuss. ATTITUDE.
Requirements/Deliverables: Depending on your approach and audience you are to try to identify as many touch points as possible that connect the brand with the customer. Loyalty is a BIG part of the success of this type of venture. Think returning customers, not just because they like the product but because they LOVE the brand image of the place and like to identify with it – again, think ‘attitude’. What can you do to ensure this loyalty – that’s the key.
Some nice ideas….
