A new brand. specializing in luxury handmade cakes, including alcohol infused cupcakes (heck yes!) No store front. Most transactions primarily carried out via  their website or a smart phone app. The only physical  touchpoint experience between brand and consumer will be the packaging when the product arrives in the mail or is delivered.

Deliverables_ Brand mark. Smart phone app. Packaging.

Here are some of the solutions

Continue reading “Branding a specialist cake company with no physical presence (Art 306)”

 

 

 

 

 

Draw a designer out of the hat. Draw a local company, attraction or organization out of the hat. Present a series of posters that both promotes the latter as a success story in the region and encourages other businesses to consider relocating to Peoria, but in the style of the selected designer (without ripping off any particular piece/body of their work). Always a challenge. Always fun to see the outcomes. Here are a few to share 🙂

 

Continue reading “Poster Series Challenge”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Michael Evamy: Creative Review Dec 2013

Struggling retailer JC Penney has abandoned its logo again, this time in favour of its classic 1969 version

 

 

Simple brief. Take all your creative process from the previous three projects and present them in an interestingly narrative way. If a student has lots of archived brainstorming, sketches, mock ups and screenshots – then its a fun final brief. If not, then content might be a bit of an issue!

 

Here are some nice examples:

Continue reading “Creative Process Piece”

Nice to throw a ‘curve ball’ into the course mix. In this case asking the students to design spreads for a paper engineered celebration of the 50th Anniversary of the US Wilderness Act. Not only did they have to consider the 2D elements, including the text/typography playing a major part of the composition rather than merely a supporting role, but they also had to build in some form of appropriate paper engineering such as pop up, flaps or pull tabs etc.

Just to make it a little harder – the target audience was adults looking for that elusive Christmas gift 🙂

 

 

 

 

 

A great Visual Voices presentation by our guest Kate Bingaman-Burt. Followed by a more informal Q&A session at the buAIGA chapter meeting… and yes, there was pizza 🙂

Continue reading “KATE BINGAMAN-BURT”