So the deadline for the team brief arrived – just three days to develop a strong Creative Strategy and then apply it to campaignable ideas. Each team had to select an iconic British brand and find a way to incorporate President (to be) Donald Trump into the brand strategy – I kid you not! A wonderful creative challenge 🙂
Team 1 chose Mini. 2 chose Rolex and team 3 chose Burberry. All great presentations, well delivered and well executed.