by William Shakespeare

November 5 – 15, 2026 in the O’Sullivan Studio Theatre

Directed by Debbie Alley

Bradley returns to the O’Sullivan Studio Theatre for a mainstage production for the first time since 2017 with Henry IV, Part One, a Shakespearean masterpiece about King Henry IV’s struggle with rebellious nobles (particularly Henry “Hotspur” Percy), while his son, Prince Hal, navigates a wild life with the roguish Falstaff, before proving his worth.

This history play, written around 1597, covers the period from late 1402 to mid-1403 and explores themes of honor, rebellion, and father-son relationships, contrasting the king’s disappointment in Hal with his envy of Hotspur’s gallantry. The production will be guest-directed by Debbie Alley, a nationally respected theatre artist and educator.

A really fun production to visually interpret. Opting for items from the story rather than any individuals, and leaning towards a typeheavy design, that worked across all formats.

The first assignment for the Art306 Brand Experience (EL tag) class:

What is the product? We are creating a downtown doughnut and oatmeal bar, alongside all day breakfast, a full lunch menu and take-home dinners. On the weekends, we may feature some morning musicians.

Who is the audience/customer? Our goal is to place our business in downtown Peoria. I am currently looking for a location. Our customers are professionals and office workers within walking distance for breakfast and lunch. We will also sell dozens of doughnuts and meals through delivery services. There will be street and covered parking for easy access. Our audience for our restaurant will be adults over 30 working downtown and on the weekends music aficionados, especially hip-hop and dee-jay coffee bar scene. Think espresso and donuts and morning coffee raves

Deliverables: Demonstrate a logo/mark in the context of a brand identity – applied to a range of touchpoints you believe best engages with the audience. This includes taking the identity beyond the logo, e.g. when designing the website home page, obviously show the logo on there, but also consider the template for the website to demonstrate how the identity works beyond the logo (colors, typefaces, page design/look)

Website homepage

Instagram home page

Any other social media you feel would engage the brand with the audience(s) best

An example of any packaging – focus on how the logo works on it, and as with the website, consider the identity beyond the logo (colors, typefaces, page design/look)

Demonstrate some assorted apparel (hoodies, shirts, caps etc.), stickers etc.

Potential building and vehicle signage.

Tap on each students photo to see an example of their brand identity

Thank you Ken, for being a wonderful client

And thank you Eric, Director, Illinois Small Business Development Center, for another challenging branding collaboration.

A lot of information, pus three big productions to visually promote. A fun design challenge!

The final assignment of the semester was a real challenge for the students, as it focused on an area (and language) none of them were familiar with.

Skyward Specialty Insurance operates in the highly competitive specialty insurance market, providing tailored coverage solutions for complex and hard-to-place risks. Unlike standard insurance carriers, Skyward focuses on niche segments where expertise, underwriting precision, and strong relationships matter most. The company distributes its products through a nationwide network of independent insurance agents, making the agent experience just as critical as the policyholder experience. As specialty insurance buyers expect faster service, clearer communication, and more personalized solutions, Skyward must stand out not only for what it sells, but for how it engages. The competitive landscape includes both large national carriers expanding into specialty lines and smaller, highly specialized insurers competing on speed and fl exibility. To grow, Skyward must strengthen its brand experience across every touchpoint—agent, broker, and end customer—ensuring it is seen as knowledgeable, dependable, and easy to do business with. In short: smart coverage, smoother relationships.

Position Skyward as a smart, strategic partner for independent agents. Increase confidence in Skyward’s specialty expertise and problem-solving ability. Encourage agents to think of Skyward earlier when placing complex risks. Build trust that Skyward understands both agent and policyholder needs.

Increase submissions from independent agents. Grow premium in key specialty lines. Increase the number of active producing agents. Strengthen long-term agent relationships and loyalty.

Here are the student teams presentations (click on their photograph to see the full decks):

Continue reading “SKYWARD SPECIALTY INSURANCE”

April 23 – 26, 2026 (in the Meyer Jacobs Theatre)

We’ll end our season with an evening of evocative and entertaining new one-act plays from four celebrated new voices in playwriting: Kati Frazier, Abby Jimison, Caridad Svich, and Adam Szymkowicz. These four brilliant short plays cover contemporary topics and themes that speak to our modern world. They will surely challenge, excite, amuse, and inspire you!

These multi production pieces are always a great challenge. I think we ended up with a great promotion for this particular one!

A great challenge for the Brand Experience class to tackle. The venue isn’t difficult to promote, it’s the audience that’s the difficult part of the brief!

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Position Peoria Zoo as a relevant, exciting, and values-driven destination for ages 16–21, increasing engagement, repeat visits, and long-term brand loyalty while inspiring conservation awareness and participation.

Target Audience (Who):

• Teens and young adults (16–21)

• High school and college students

• Socially connected, mobile-first, experience-driven audiences

• Emerging volunteers, advocates, and future donors

Key Message (What):

The Zoo isn’t just something you visited as a kid—it’s a place to connect, learn, and make an impact right now.

Why They Should Believe It (Why):

• Real animals, real conservation impact

• AZA-accredited care and global partnerships

• Authentic experiences—behind-the-scenes access, interactive tech, events, and conservation stories they can see and share

Brand Experience:

Fun, immersive, social, and purpose-driven, where hanging out meets learning and doing something that matters.

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Continue reading “Peoria Zoo Promotion (16-21 age group)”

Another great opportunity for the Brand Experience class to work with a real client – in this case ‘Lip Smackin’ Lumpia’.

What is the product?

• Lip Smacking Lumpias: a reimagined twist on authentic Filipino lumpia, crafted as a convenient heat-and-serve product for American households.
• Crispy, flavor-packed rolls designed to go from freezer to table in minutes, with homemade taste and crowd-pleasing flavors.

Who is the audience/customer?

• Busy working families with children who want:

• Fast, convenient meal and snack options.
  • Something more exciting than the usual frozen appetizers or weeknight dinners.
  • Foods that feel homemade and “special,” without requiring a lot of prep time.

As with the other brand experience class, the students had to develop a logo, and show it working across a number of potential touchpoints.

First up is the chosen Brand Identity, followed by the second and third favorites.