The first assignment for the Art306 Brand Experience (EL tag) class:
What is the product? We are creating a downtown doughnut and oatmeal bar, alongside all day breakfast, a full lunch menu and take-home dinners. On the weekends, we may feature some morning musicians.
Who is the audience/customer? Our goal is to place our business in downtown Peoria. I am currently looking for a location. Our customers are professionals and office workers within walking distance for breakfast and lunch. We will also sell dozens of doughnuts and meals through delivery services. There will be street and covered parking for easy access. Our audience for our restaurant will be adults over 30 working downtown and on the weekends music aficionados, especially hip-hop and dee-jay coffee bar scene. Think espresso and donuts and morning coffee raves
Deliverables: Demonstrate a logo/mark in the context of a brand identity – applied to a range of touchpoints you believe best engages with the audience. This includes taking the identity beyond the logo, e.g. when designing the website home page, obviously show the logo on there, but also consider the template for the website to demonstrate how the identity works beyond the logo (colors, typefaces, page design/look)
Website homepage
Instagram home page
Any other social media you feel would engage the brand with the audience(s) best
An example of any packaging – focus on how the logo works on it, and as with the website, consider the identity beyond the logo (colors, typefaces, page design/look)
Demonstrate some assorted apparel (hoodies, shirts, caps etc.), stickers etc.
Potential building and vehicle signage.
Tap on each students photo to see an example of their brand identity
Thank you Ken, for being a wonderful client
And thank you Eric, Director, Illinois Small Business Development Center, for another challenging branding collaboration.