More art to add to the book!

A great final brief of the Spring semester Brand Experience class, to create awareness to the general public and potential sponsors/donors. Made all the more fun by being presented at the zoo with giraffes and rhino’s wandering past the window!

Art306 Brand Experience students were required, in teams, to create a strategic campaign to promote awareness for a new hybrid care program through OSF, titled ‘CompleteCare 55+’. Presentation decks were then pitched to the ‘clients’. Thank you Shelly and co. for a wonderful, challenging, brief.

• We are dedicated to creating connections that inspire healthy living. OSF CompleteCare 55+ is personalized primary care that fits your lifestyle with in-person and virtual care options. It includes 24/7 access to your care team, remote monitoring for ongoing health conditions and health education, empowering you to manage your health and focus on what matters most – living your best life.
• We know you’re busy, so we’re simplifying primary care. Managing ongoing health conditions doesn’t have to feel overwhelming. With OSF CompleteCare 55+, you’ll enjoy flexible, easily accessible care options that fit your schedule, so you can interact with your care team when and where it’s most convenient for you.
• OSF CompleteCare 55+ streamlines your health care experience with dedicated care navigators and pre-visit coordination, ensuring every appointment maximizes your time while connecting you seamlessly to the services you need.
• With OSF CompleteCare 55+, proactive care means personalized care plans, options for remote monitoring and tailored support to keep you healthy, active and able to enjoy life.

Continue reading “OSF CompleteCare 55+ Brand Strategy Campaign”

c/o D&AD 2020

What’s the challenge?
The LEGO Group want you to create a powerful campaign that appeals to teenagers and rebuilds their relationship with the LEGO® brand (bricks) – on their terms.
 
The campaign needs to encourage and inspire teens, who have advanced into new creative spaces such as music, film, sport and fashion etc., to take notice and use LEGO® bricks to make creative statements and actions that really matter to them, and the world around them.
 
The campaign needs to reach teenagers anywhere in the world aged 13-18 years old.
It’s your job to discover what will appeal to this audience, and what will distract them, but consider some of the tensions that they can face, the idea of wanting to stand out whilst, on the other hand, wanting to fit in and feel a part of something.

How can you encourage strong minded teenagers to use these products to challenge the status quo? Your creative canvas is bigger than advertising.

Here are four complete student presentation decks, plus some images of the rest…

Continue reading “LEGO® Bricks for Teens”

Kooler Nosh provides families with frozen pre-made meals, side dishes, and desserts that are homemade. We offer crockpot meals & foods cooked in the oven. Kooler Nosh offers various food product lines such as Casseroles, Soups, Breakfast, Paleo, Keto, Carnivore, Clean Eating, for the Grill, Side Dishes and more. Our goal is to reduce the time it takes for meal preparation so that families can have time at the dinner table together.

Kooler Nosh is dedicated to providing families with frozen pre-made meals that taste like homemade cooking. Our goal is to make it easy for families to enjoy sit-down dinners together, even during busy days filled with children’s activities and sports events. We also cater to those who can’t cook for themselves anymore, ensuring they have access to nutritious and convenient meals.

The future of the company for the next 5 years is to build a strong, repeat customer base within 50 miles of Peoria, IL.    We intend to stay local rather than expand commercially and open ourselves up to larger liability. If the market and our income will support it, we’d like to offer a retail location where customers can stop in to buy frozen or freshly prepared meals, side dishes, desserts and more.

Our primary project for the next ten years revolves around building a truly holistic and accessible culinary experience for those living gluten-free. While our current offerings are focused on crafting indulgent, high-quality baked goods—think cookies, pastries, breads, and other delightful treats—the vision for the future is much broader and more expansive.

Our ideal customers value authenticity, quality ingredients, and the experience of supporting small, local businesses. They are likely to appreciate the unique, personalized atmosphere of a farmers market, where they can connect with the makers and learn about the origins of their food.

Additionally, our offerings will appeal to busy parents, professionals, and individuals looking for convenient, flavorful gluten-free options. These customers want products that don’t compromise on taste, and they enjoy knowing they can serve great meals that everyone at the table can enjoy, regardless of dietary restrictions.

Ultimately, our target audience consists of people who want to enjoy delicious, inclusive food that brings people together—whether they’re at the farmers market, at home, or sharing a meal with family and friends.