An app with two roles: The first to be a clear, easy to use, interactive wayfinding system to help navigate the zoo and inform/educate. Secondly, to retain the users engagement outside of the zoo environment (so that it doesn’t get deleted, basically!)
(or ideally ‘CRADLE 2 CRADLE)
Always a good information design brief: Research the complete lifecycle of one of several consumer household mainstays, (refrigerator, microwave, desktop computer, laptop computer, or cell phone). From the raw materials required to manufacture it, to the end of use pathways(s) it takes – good and, usually, bad!
Presented as a pull out gate-fold spread for a magazine.
