A nice introduction to Editorial Design. This was to create a direct mail piece to the general public or a more specific age range that would educate, inform, and entertain the recipient sufficiently for them to want to know more about the metric system by going to the QR code (which would take them to the USMA website.)

Side note: Countries that do not use the metric system

It is often stated that only three countries in the world—the United States, Liberia, and Myanmar—do not use the metric system. However, this belief is incorrect. In truth, every country in the world uses the metric system to some extent. However, a few countries, including not only the United States, Liberia, and Myanmar, but also Canada, and the United Kingdom, have not yet converted 100% to metric. These countries instead use mixed systems in which metric units are either used alongside or replaced by another measurement system (typically the British Imperial system).

First up for the amazing Bradley University Theatre 2024-25 Season:

Based on the best-selling book by Cheryl Strayed (Wild) and brilliantly adapted for the stage by Nia Vardalos (“My Big Fat Greek Wedding”), the first production for the 24-25 season – Tiny Beautiful Things is a thought provoking play about reaching when you’re stuck, healing when you’re broken, and finding comfort in shared humanity.

In this interpretation of Strayed’s real-life experience as online advice columnist “Sugar,” the lines between digital and real life are blurred as she contends with the demands of constant connectedness with her readers who are navigating grief, love, and forgiveness.

Original written for the Baltimore Center Stage

Directed by Travis Stern

Starting the season off with the main poster, and a (somewhat) typographic approach.

A fun challenge for the final brief of the semester. How do you generate that ‘buzz’ about Peoria City Soccer? Can you develop a creative brand strategy that starts local but spreads to a much wider audience.

An old favorite brand project to create a ‘gourmet’ quality single serving meal, with minimal to no preparation. After the previous ‘slick’ 2D brand presentation decks – this one is a fun change of direction challenge!

Continue reading “Single Serving Meal Packaging”

The aim of this campaign is to help create a promotional/awareness ‘buzz’ to potential donors:
The event costs around $42,000. DCP purchase all the bags and supplies, uniform cards and others, supplies and event cost’s. So they need to create a promotion focused on getting help financially.

It also requires a logo/brand mark for Backpack Peoria (2024) to work in conjunction with the DCP parent logo. Tone of voice should be fun, positive, and empowering.

Audience: Potential donors through promoting the event via the most appropriate touch points that connect and engage your audience with Back Pack Peoria.

Great challenge for two reasons:

1) Although it’s ‘Men On Boats’, the cast is all female, so it needs some ‘hints’ towards the gender juxtaposition.

2) At the request of the director/client – can you do it in a Cubism style!

Ten explorers. Four boats. One Grand Canyon. A raucous adventure and the true(ish) story of an 1869 expedition by the one-armed captain John Wesley Powell and a crew of eccentric volunteers who set out to chart the course of the Colorado River. This mad, gender-bent comedy from one of our most acclaimed playwrights is, in the words of New York Magazine, “marvelously destabilizing both as history and theater,” and “biting satire when sent up by women.”

In collaboration with Jones Knowles Ritchie (JKR) and D&AD London.

A good first ‘dip’ into Brand Experience/Activation for the junior graphic design students. Making them appreciate the necessity for researching their audience, developing a solid ‘big idea’, and understanding the need for engagement between the audience and the brand via appropriate touch points.

Over the last couple years, people have been buying less kraft mac and cheese;  they’re buying private label mac & cheese because it costs less, buying new mac & cheese brands they haven’t seen before, or are stopping buying it all together, in favour of different categories, like ramen.

To continue growing, KMC must connect with a younger and more diverse audience. These consumers have a deep emotional connection to KMC that started in childhood, but that more than anything, today, they see it as a kids’ food brand. Show this audience that KMC is as relevant and exciting for them today as it was when they were kids.

Create a *brand activation that speaks to older Gen Zs and younger Millennials by connecting to what they care about in culture, and showing them that KMC is there for them whenever they need some reassuring comfort.