Wayfinding at Dream Center Peoria

The senior graphic design students were challenged with a team project to create the wayfinding system for Dream Center Peoria. The brief involved designing a system that could communicate to all ages, direct foot traffic throughout this multi-floor building, while retaining the organizations brand and core values of Dignity, Compassion, and Purpose.

All eight teams did a wonderful job of answering the brief and presenting to the client. And thank you Andy for working with us non such a great project.

A Christmas Carol Radio Show, live on stage!

A Peoria radio tradition since 2019, Dan Matisa’s sparkling, family-friendly adaptation of the Dickens classic turns the Hartmann stage into a live broadcast studio, with delightful music and Foley sound effects, nimble actors in multiple roles, and treasured characters Scrooge, Marley, Bob and the Cratchits, those Christmas spirits, and of course the beloved Tiny Tim. A new holiday experience for the community!

Adapted by Dan Matisa
Performances December 1 – 4, 2022


Adam Szymkowicz
 Performances November 9 – 13, 2022

The city’s heart beats with fear, as the evil Doctor X sneaks into apartments to inject sleeping lovers with lethal poison. Can Sally, Jasmine, and Nina – nurses by day, superheroes by night– stop him? Can former heartbreaker, Lisa, find a life of meaning as a crime stopper? And, can the tormented surgeon, Peter, ever repair his own wounded heart? An acrobatic adventure that’s part film noir, part comic book, and all romance.

This was such a lot of fun to design. Lots of ‘things’ going on! One more for the book.

Personal Journey

Never tire of this one. The students first venture into taking assorted qualitative and quantitative data, and presenting it as visual information graphics.

Once again, some really nice interpretations.

Brand Experience Team Brief #2

Simantel kindly set the final team brief of the semester for the second section of students. This time just two teams, but as equally a challenging assignment as the morning teams at OneFire.


The new leaders wish to solidify the clients. brand reputation by carrying on their name and legacy.

They want to do this by deepening exiting relationships and growing new ones, ensuring they are clear on their marketing message, with appropriate materials to tell their story.

Ancillary Industry Targets: The client hopes the message Bradley helps create will translate to many audiences as they seek to continue to build relationships with area architects, industry associations and large general contractors where they might serve as a “sub contractor” (since they are smaller than most in our area.) The message may have to “pivot” so as not to seem competitive, but collaborative with various segments.


  • The client does very little in the way of marketing.
  • All client names and addresses are stored; however, this is primarily used for invoice purposes not marketing purposes.
  • The company receives emails with notices for opportunities to bid on projects – but this very reactive.
  • The team does not sit on any community boards, nor are they involved in trade associations, though this is an area of interest to pursue further.
  • The team is specifically interested in finding a list of developers in the area to set meetings with and introduce themselves/tell their story.
  • The team does attend annual safety conferences/trainings, which serve as networking opportunities.
  • They do not currently have a website or much of a social presence and the Facebook page is rarely updated with project examples.


  • In the past, the team has discussed developing a letter “re-introducing” the firm to key customers or prospects.
  • They’ve considered building a PowerPoint presentation providing an overview of services and setting meetings to tell their story.
  • They do not have a brochure or any sales literature.
  • They do buy “custom branded” wine for customers at Christmas time as an appreciation effort.
  • They also have some promotional items (hats, sweatshirts, t-shirts, etc.)
  • The company cars also have the logo, which offers some limited exposure in market.
  • They’ve also considered building a portfolio of projects from small to large, with a case study of services.

And here are the two teams in action. Click on their photos to view their campaign presentations.