c/o D&AD
What’s the challenge?
(Re)Imagine the identity of a local bike hire scheme in Peoria. This can be one that already exists, but most likely, a brand new scheme.
Research each, then pick either a GPS, dock based or monthly lease bike scheme, depending on what makes the most sense in Peoria. This challenge is all about the brand identity for your scheme. Don’t get hung up on what makes this scheme different from others, but instead how your identity can encourage people to opt for a bike over other options.
Your identity should consider the opportunities bike hire can offer someone in your city, the experiences they’ll encounter and create an identity that sells this opportunity.
Who are we talking to?
Primarily, locals, but also tourists – the possibilities are endless. Focus on the areas from Bradley on the Hilltop, past the hospitals, downtown to the blossoming Warehouse District and waterfront. Also take into consideration the ever expanding trails spreading out both sides of the river – for the more ‘adventurous’ riders and health enthusiasts. Your identity should seek to inspire a wealth of people to take up cycle hire in Peoria. From encouraging locals that cycling to work is more fun, to promoting all Peoria has to offer on the saddle to someone who has never been there before.
