Branding a specialist cake company with no physical presence (Art 306)

 

 

 

 

 

 

 

Alexis_PackagingA new brand. specializing in luxury handmade cakes, including alcohol infused cupcakes (heck yes!) No store front. Most transactions primarily carried out via  their website or a smart phone app. The only physical  touchpoint experience between brand and consumer will be the packaging when the product arrives in the mail or is delivered.

Deliverables_ Brand mark. Smart phone app. Packaging.

Here are some of the solutions