GOODWILL Brand Magazine

To create a magazine that is very much about the brand – in this case, Goodwill Industries – but in an interesting, entertaining way. Required defining the audience(s), selecting stories that the audience would engage with/relate to, and then coming up with a title, masthead, cover, and three spreads (opening, image heavy one, plus two further into the story).

danca_goodwillspread2

 

Here is a small selection: