As always, a wonderfully challenging branding brief from our friend, Jim Flynn. Thank you to you and Karen, for your support and great feedback.
Click on each of the four logo’s to see each teams full branding presentation.
Project Title: Brand X Vacation Rental Property Insurance
Project Description: Brand Development/Digital Marketing Initiative
Background: Brand X Vacation Property Rental Insurance is a new player in the market – and up against stiff competition.
The challenges for breaking into this insurance space are multifold – driving the critical need to differentiate and be found.
The properties Brand X covers are vacation properties (homes, condos, cabins, etc.) rented out for short-term vacation stays through the likes of www.HomeAway.com and www.VRBO.com. Often times, vacation properties are purchased as investment properties, for the property owners to realize income during the times the property otherwise would be sitting vacant. However, the majority of vacation property owners do not know what they do not know. As such, they are not aware that as soon as the rental lease is signed and income is realized, their standard homeowners insurance is null and void – because now the property is considered a commercial entity. With this, the property owners are left vulnerable and liable for catastrophic events such as fire, property damage, theft and injury.
Mandatories: (What must be included – logo, address, theme, etc.)
- Company naming (recommended name and rational for why + 3 alternative names)
- Logo and tagline
- Brand positioning, supported by messaging & imagery
- Website design
- Digital Brand launch to consumer market of vacation rental owners
- Recommendations for an integrated marketing strategy, to include –
- Thought leadership initiative (see additional information_
- Organic Social Media
- Paid online initiative –
- Google Adwords
- Google Display
- Sponsored Social Media
And here are some photographs of the teams ‘in action’…
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