Next branding brief for our junior graphic design students – Heinz Tomato Ketchup. 150 years old this year. Put it center stage instead of the support act to a meal. Give it the recognition it deserves. Celebrate its past 150 years and make it an irreplaceable brand for the next 150 years…. easy!
Step one: Brainstorn the brand. Nothing better than a good old mind map.
Always good to start the semester with a good intro to Brand Experience – and what better way than with a ‘Self-Branding’ assignment. As always, students are trying to create a beautiful, tactile branded resume package with the intention of it landing on the desk of an individual creative head for a potential internship position.
As always, great fun creating the promotional piece for the latest theatre production – Silent Sky.
THE STORY OF STELLAR WOMEN WHO MADE ASTRONOMICAL DISCOVERIES
Bradley University Theatre proudly opens its spring season with Silent Sky, Lauren Gunderson’s, acclaimed play about Henrietta Leavitt, the early 20th-century astronomer whose discoveries forever changed the way that we understand the universe.
Henrietta Leavitt, invited to join a staff of women “computers” at
the Harvard Observatory, left her home and family in Wisconsin and
distinguished herself in the shadow of male superiors who not only
forbade her to touch a telescope but often took credit for her
pioneering work. At a time when the Milky Way was commonly believed to
comprise the entire universe, Leavitt and her female colleagues studied
photographic plates of the stars, laboriously cataloguing them,
calculating luminosity and searching for patterns. Leavitt’s unwavering
examination of blinking stars, or Cepheids, led her to discover that
light could be used to determine the distance and size of the stars in
our galaxy—and tell us not only that the universe is infinitely larger
than we believed, but also exactly where in its vast reaches we live.
These crucial discoveries provided the foundation for the work of later,
better-known astronomers, including Edwin Hubble.