Brainstorming an icon of the dinner table

Next branding brief for our junior graphic design students – Heinz Tomato Ketchup. 150 years old this year. Put it center stage instead of the support act to a meal. Give it the recognition it deserves. Celebrate its past 150 years and make it an irreplaceable brand for the next 150 years…. easy!

Step one: Brainstorn the brand. Nothing better than a good old mind map.