Great team project. Six student teams pitching against each other for their final assignment of the semester. Thank you to Chris and Maggie at Simantel, and especially Doug and Eileen for your vision for the BIG PICTURE initiative.
MARKETING GOALS
The focus of the project at hand is to promote The Big Picture Art Festival. This festival’s success is dependent on getting people to attend and participate in the festival as it is intended to be an interactive experience. It is very important to our organization that under-served areas of our community are also informed about the event, encouraged to participate and feel welcome and needed. We would like to increase public participation and attendance at the festival by appealing to the entire region, not just local Peoria residents.
In addition, consideration for the wayfinding system on the day of the festival, as well as possible ways to track the number of guests attending.
