An often repeated/tweaked branding project to give the students an opportunity to get their ‘hands dirty’ with some 3D construction added to the branding aspect.
Essentially, a Hyvee three or four item gourmet/quality ‘meal to go’ branded packaging challenge that should work across a range of meals in the brand, has strong shelf presence, is stackable, easy to carry, protects the meal item contents – and takes into consideration sustainability and its environmental footprint – while being an original piece of packaging design, with strong surface graphics…. simple!
Here are all of the projects with extra images of some of the more unique/successful solutions:
