For many years the beautiful Bradley University Dingledine building has hosted a vast array of incredible musical events. However everyone passing through its lobby has had more of a sense of a funeral home than a place of music and joy.
I was tasked with creating a visual element around the walls of the lobby that connected with the branding already in place in and around the Department of Music. One major ‘obstacle’ was the existing framing already in place on the walls – however this challenge turned out to be the perfect space to locate the new visual elements.
Designing, printing, mounting and installing resulted in a LOT of creative/alternative thinking to work with the space, but I think the outcome, along with a new paint job, and proposed floor tiles, has given the once dour lobby a fresh new look to welcome our audiences to Dingledine for many years to come.