Brief
While we are proud of all that we have accomplished over the past 113 years and the level of value we continue to provide our members, we are facing significant challenges. Our current branding, including our logo, website and overall image has become a bit dated, and our goal is to be seen as the future of Peoria, not just its past. Our primary project for the next ten years revolves around attracting diverse and dynamic talent to the Peoria area, and this requires our brand to resonate with that audience; currently it does not. We are hoping to build a new brand identity that better represents the Peoria we are trying to build, not simply the Peoria that exists today, or that once did. We are looking to build a brand that is fresh, cutting edge, yet still professional and clean. Peoria’s story is Whiskey, Agriculture, Heavy Equipment Manufacturing, and Healthcare; but it’s also so much more. It’s the arts, it’s diversity, it’s entrepreneurship, it’s activism, and we want to encapsulate all those amazing stories and then some in our brand. Our current logo has been around for about 20 years, and is long overdue for a refresh, as are all of our digital and print assets (business cards, calendar, etc.) and brand identity in general.
*Although no single idea was selected as the potential new logo for PACC, this was a wonderful oportunity for the students to create, execute and present to a ‘live’ client. Thank you PACC for making this possible.
