Month: March 2024

The aim of this campaign is to help create a promotional/awareness ‘buzz’ to potential donors:
The event costs around $42,000. DCP purchase all the bags and supplies, uniform cards and others, supplies and event cost’s. So they need to create a promotion focused on getting help financially.

It also requires a logo/brand mark for Backpack Peoria (2024) to work in conjunction with the DCP parent logo. Tone of voice should be fun, positive, and empowering.

Audience: Potential donors through promoting the event via the most appropriate touch points that connect and engage your audience with Back Pack Peoria.

Great challenge for two reasons:

1) Although it’s ‘Men On Boats’, the cast is all female, so it needs some ‘hints’ towards the gender juxtaposition.

2) At the request of the director/client – can you do it in a Cubism style!

Ten explorers. Four boats. One Grand Canyon. A raucous adventure and the true(ish) story of an 1869 expedition by the one-armed captain John Wesley Powell and a crew of eccentric volunteers who set out to chart the course of the Colorado River. This mad, gender-bent comedy from one of our most acclaimed playwrights is, in the words of New York Magazine, “marvelously destabilizing both as history and theater,” and “biting satire when sent up by women.”