The aim of this campaign is to help create a promotional/awareness ‘buzz’ to potential donors:
The event costs around $42,000. DCP purchase all the bags and supplies, uniform cards and others, supplies and event cost’s. So they need to create a promotion focused on getting help financially.
It also requires a logo/brand mark for Backpack Peoria (2024) to work in conjunction with the DCP parent logo. Tone of voice should be fun, positive, and empowering.
Audience: Potential donors through promoting the event via the most appropriate touch points that connect and engage your audience with Back Pack Peoria.
