Product: Twice yearly (spring and fall) brand magazine in print and digital versions.
Background: The purpose of Rainforest Foundation US is to support Indigenous peoples and forest communities in their efforts to secure their lands, protect their environment, and uphold their rights.
Audience: The magazine is aimed at existing Rainforest Foundation US participants, but especially to the untapped audience who are maybe not familiar with the organization or its purpose.
Tone of voice: Based on your research of the organizations activities and philosophy, intended audience, and your own approach, you decide? What tone of voice would best attract the attention of your audience(s) and engage with them?
Requirements: To design a twice a year style magazine (print and digital) that compliments their successful, well established web presence, social media and other marketing tools – but needs in no way to follow their design and layout models.
The magazine should be a mix of hardcore relevant content and also ‘infotainment’ to attract your target audience. However, it should not simply be a fast, disposable read. Anyone picking it up, should want to keep reading and also get something ‘useful’ out of the experience. It’s about informing, educating, and ultimately encouraging the reader to at least consider becoming pro active – you should try to have a good mix of direct and indirect editorial content throughout your magazine. Consider/research stories of individual success and empowerment alongside articles about re/deforestation, carbon footprints etc. Include information graphics alongside the imagery and stories in your page layouts.
Create a COVER with original name/masthead/logotype. Ideally, The words “Rainforest Foundation US” shouldn’t be the main title, although their logo will appear somewhere on the cover. It probably requires a subtitle to substantiate your main title (especially if it is quite symbolic/iconic), plus date/season and several content/story indicators. No barcode required for this first issue.
Design THREE double page spreads for ONE story that runs within the magazine’s editorial well. Make one spread an IMAGE HEAVY opening one, and the other two spreads TEXT HEAVY (but definitely not void of imagery). Ensure the story you select is long enough to run over and beyond the three spreads (it is likely that your story would actually run to maybe six pages or more, however, you only need to show a portion of it.)
Here is a selection of the students work…
