Four-Ward Thinking

April 23 – 26, 2026 (in the Meyer Jacobs Theatre)

We’ll end our season with an evening of evocative and entertaining new one-act plays from four celebrated new voices in playwriting: Kati Frazier, Abby Jimison, Caridad Svich, and Adam Szymkowicz. These four brilliant short plays cover contemporary topics and themes that speak to our modern world. They will surely challenge, excite, amuse, and inspire you!

These multi production pieces are always a great challenge. I think we ended up with a great promotion for this particular one!

Peoria Zoo Promotion (16-21 age group)

A great challenge for the Brand Experience class to tackle. The venue isn’t difficult to promote, it’s the audience that’s the difficult part of the brief!


Position Peoria Zoo as a relevant, exciting, and values-driven destination for ages 16–21, increasing engagement, repeat visits, and long-term brand loyalty while inspiring conservation awareness and participation.

Target Audience (Who):

• Teens and young adults (16–21)

• High school and college students

• Socially connected, mobile-first, experience-driven audiences

• Emerging volunteers, advocates, and future donors

Key Message (What):

The Zoo isn’t just something you visited as a kid—it’s a place to connect, learn, and make an impact right now.

Why They Should Believe It (Why):

• Real animals, real conservation impact

• AZA-accredited care and global partnerships

• Authentic experiences—behind-the-scenes access, interactive tech, events, and conservation stories they can see and share

Brand Experience:

Fun, immersive, social, and purpose-driven, where hanging out meets learning and doing something that matters.


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