Background: Are you a coffee drinker? No, I don’t mean a Tall, Non-Fat Latte With Caramel Drizzle, or a Grande, Iced, Sugar-Free, Vanilla Latte With Soy Milk, and especially not a Grande, Quad, Nonfat, One-Pump, No-Whip, Mocha! I mean a cup of good old – perhaps with a drop of milk and maybe throw in a sugar – coffee?
Do you get in the line at your regular caffeine haunt only to find out the person ahead of you is basically talking a different language with the Barista and their drink takes a team of three people 15 minutes just to order.
JF Coffee Company is a coffee shop. It serves coffee, no pour overs, no lattes, no iced drinks, no tea, no espresso…. just f***ing coffee.
Tone of Voice: No fuss. ATTITUDE.
Requirements/Deliverables: Depending on your approach and audience you are to try to identify as many touch points as possible that connect the brand with the customer. Loyalty is a BIG part of the success of this type of venture. Think returning customers, not just because they like the product but because they LOVE the brand image of the place and like to identify with it – again, think ‘attitude’. What can you do to ensure this loyalty – that’s the key.
Some nice ideas….
