The goal of this exciting final team project was to create an identity icon that pays tribute to the history of the Peoria whiskey distilleries while presenting a nod to the spirited and reinvented future. The new brand mark will be used to visually communicate the boundaries, parameters and personality of the defined Whiskey District to Peoria and surrounding area citizens & visitors to the area.
Each of the five student teams gave a 15-20 minute presentation of their brand strategy, including a brand mark, and a variety of key touchpoints connecting the brand with the target audience(s).
All teams presented very well with a variety of creative thought process, and five very strong brand marks – great job by a great group of students. Thank you for a fun semester.
Here are an assortment from each brand campaign…
