McKinley Market Brand Identity

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Our primary project for the next ten years revolves around building a truly holistic and accessible culinary experience for those living gluten-free. While our current offerings are focused on crafting indulgent, high-quality baked goods—think cookies, pastries, breads, and other delightful treats—the vision for the future is much broader and more expansive.

Our ideal customers value authenticity, quality ingredients, and the experience of supporting small, local businesses. They are likely to appreciate the unique, personalized atmosphere of a farmers market, where they can connect with the makers and learn about the origins of their food.

Additionally, our offerings will appeal to busy parents, professionals, and individuals looking for convenient, flavorful gluten-free options. These customers want products that don’t compromise on taste, and they enjoy knowing they can serve great meals that everyone at the table can enjoy, regardless of dietary restrictions.

Ultimately, our target audience consists of people who want to enjoy delicious, inclusive food that brings people together—whether they’re at the farmers market, at home, or sharing a meal with family and friends.