Final meeting at a London based branding company was also the one the students were pitching their ideas for the team brief. Their task was to take Gregg’s bakery and the national institution – the sausage roll – to a US market. A really fun challenge that required a lot of ‘product confrontation (eating Gregg’s sausage rolls basically!)
Trying to keep the balance between delivering an upper level course in just two and a half weeks and allowing the students to experience the amazing sights and sounds of London is a tricky one. But however hard it may be – there is always room for a trip to Ye Olde Cheshire Cheese Pub!!!
Wikipedia:
Ye Olde Cheshire Cheese is one of a number of pubs in London to have been rebuilt shortly after the Great Fire of 1666. There has been a pub at this location since 1538. Some of the interior wood paneling is nineteenth century, some older, perhaps original. The vaulted cellars are thought to belong to a 13th-century Carmelite monastery which once occupied the site. The entrance to this pub is situated in a narrow alleyway and is very unassuming, yet once inside visitors will realize that the pub occupies a lot of floor space and has numerous bars and gloomy rooms. In winter, open fireplaces are used to keep the interior warm. In the bar room are posted plaques showing famous people who were regulars, including no other than Charles Dickens himself.
Once again we were extremely fortunate to visit a branding company who were happy to give up a few hours of their time to talk to us about their own creative process and show us their work. I can’t thank Vicki and everyone at jkr enough for a great afternoon.
Couldn’t resist taking a photograph of this insane restroom!
Not only where the people of Storm Brands kind enough to talk us through their creative process – but they also found the time to review the students projects. Ewan and Co., thank you so much!
Always a treat to spend a few hours wandering around this amazing place in London
A great class of 12 students (biggest group yet for me). Looking forward to taking them to some cool companies and design related venues over the next couple of weeks.
Here we go on another wonderful Study Abroad trip to London. First couple of days under our belts. Weather is cooperating nicely. Just a shame I picked up my traditional pre-trip cold – fighting it hard, but it’s kicking my butt so far!
Final assignment of the semester was a wonderful wayfinding opportunity. In teams, the students were asked to review, evaluate and redesign the complete signage system system for the Peoria Civic Center. This included proposals for an accompanying App that would assist the physical wayfinding system and also work as a brand loyalty tool outside of the building environment. The deadline presentations went very well with the six teams presenting to a client group of 13 individuals from all areas of the Civic Centers administration.
Below are a few screenshots from the different team presentations and a pdf of the ‘winning’ teams full presentation. We are hopeful that the PCC will be able to utilize some of the ideas and look forward to working with them again to help develop the wayfinding further. Thank you Jessica and your colleagues for this exciting collaborative venture.
