Heinz (Ketchup) is 150 years old this year. The brief was to create an integrated campaign that put this iconic superstar of the condiments center stage instead of a supporting role.
Heinz Ketchup 150th Anniversary
Brainstorming an icon of the dinner table
Next branding brief for our junior graphic design students – Heinz Tomato Ketchup. 150 years old this year. Put it center stage instead of the support act to a meal. Give it the recognition it deserves. Celebrate its past 150 years and make it an irreplaceable brand for the next 150 years…. easy!
Step one: Brainstorn the brand. Nothing better than a good old mind map.
Resume ‘Experience’
Always good to start the semester with a good intro to Brand Experience – and what better way than with a ‘Self-Branding’ assignment. As always, students are trying to create a beautiful, tactile branded resume package with the intention of it landing on the desk of an individual creative head for a potential internship position.
Continue reading “Resume ‘Experience’”Silent Sky
As always, great fun creating the promotional piece for the latest theatre production – Silent Sky.
THE STORY OF STELLAR WOMEN WHO MADE ASTRONOMICAL DISCOVERIES
Bradley University Theatre proudly opens its spring season with Silent Sky, Lauren Gunderson’s, acclaimed play about Henrietta Leavitt, the early 20th-century astronomer whose discoveries forever changed the way that we understand the universe.
Henrietta Leavitt, invited to join a staff of women “computers” at the Harvard Observatory, left her home and family in Wisconsin and distinguished herself in the shadow of male superiors who not only forbade her to touch a telescope but often took credit for her pioneering work. At a time when the Milky Way was commonly believed to comprise the entire universe, Leavitt and her female colleagues studied photographic plates of the stars, laboriously cataloguing them, calculating luminosity and searching for patterns. Leavitt’s unwavering examination of blinking stars, or Cepheids, led her to discover that light could be used to determine the distance and size of the stars in our galaxy—and tell us not only that the universe is infinitely larger than we believed, but also exactly where in its vast reaches we live. These crucial discoveries provided the foundation for the work of later, better-known astronomers, including Edwin Hubble.
Only in London….
Couldn’t resist taking a photograph of this insane restroom!
Peoria Civic Center Wayfinding
Final assignment of the semester was a wonderful wayfinding opportunity. In teams, the students were asked to review, evaluate and redesign the complete signage system system for the Peoria Civic Center. This included proposals for an accompanying App that would assist the physical wayfinding system and also work as a brand loyalty tool outside of the building environment. The deadline presentations went very well with the six teams presenting to a client group of 13 individuals from all areas of the Civic Centers administration.
Below are a few screenshots from the different team presentations and a pdf of the ‘winning’ teams full presentation. We are hopeful that the PCC will be able to utilize some of the ideas and look forward to working with them again to help develop the wayfinding further. Thank you Jessica and your colleagues for this exciting collaborative venture.
Personal Journey (Physical or otherwise)
Always a strong, fun, first project of Art 405/Information Design to understand how to take qualitative and quantitative data and translate it into a visual representation that retains the accuracy of the information with clarity and graphic integrity, but also in a way that catches the eye. Some really nice wallcharts…
Eric Petersen Sings Broadway
A return to the hilltop for Eric Petersen will see him singing a selection of tunes from Broadway hits (with maybe a Christmas song or two thrown in at the end!). Great fun creating the promotional piece for this event.