Category: General Posts

So, long story short. A once in a lifetime collection of Letterpress equipment became available. We had lost some of our own equipment a while ago as it was only on loan, so this was an absolute opportunity to not only bring ours back up to where it was, but also to add a considerable amount of additional type to our studio within the art and design building. First we had to raise the money to purchase the equipment – and thanks to some of our quite amazing art and design alum (you know who you are), that’s exactly what we did, at quite short notice too.

Second, we had to transport it all from downtown, to Bradley. No small feat, but again, people at both ends were only to happy to help.

And so yesterday was the big ‘move in’. Everything went really smoothly – even with masks on! And everything, including the Vandercook, squeezed into the small elevator…. just!

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We are so excited, and thankful that we now have a wonderful Letterpress and Book Arts studio (2.0) all ready to go. Thank you to everyone who has helped make it happen, and we are looking forward to once again being able to offer this course and the craft it brings with it to our students soon.

As always – wonderful briefs from the D&AD. Thank you for this one.

Make Audible relevant to people who want to get the most out of their free time

Related Disciplines Out of Home Advertising Campaign (OOH)

The back story

Audible is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world’s largest selection of audiobooks and podcasts.

Members can be more productive or just escape to new places. They can do this on the go or any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with a free 30-day trial, it’s easy and risk-free to get started.

What’s the challenge?

Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle.

Audible want you to persuade ‘Leisure Upgraders’ in the USA, UK or beyond that their needs and attitudes suit the Audible service, and drive them to sign up to an Audible 30-day free trial using a creative Out of Home (OOH) campaign.

Here are a selection of the presentations for this wonderfully challenging project…

Continue reading “Audible OOH Campaign”

No virus is going to stop this group of wonderful students going out into the world and making a creative impact wherever they go!

c/o D&AD

What’s the challenge?

(Re)Imagine the identity of a local bike hire scheme in Peoria. This can be one that already exists, but most likely, a brand new scheme.

Research each, then pick either a GPS, dock based or monthly lease bike scheme, depending on what makes the most sense in Peoria. This challenge is all about the brand identity for your scheme. Don’t get hung up on what makes this scheme different from others, but instead how your identity can encourage people to opt for a bike over other options.

Your identity should consider the opportunities bike hire can offer someone in your city, the experiences they’ll encounter and create an identity that sells this opportunity.

Who are we talking to?

Primarily, locals, but also tourists – the possibilities are endless. Focus on the areas from Bradley on the Hilltop, past the hospitals, downtown to the blossoming Warehouse District and waterfront. Also take into consideration the ever expanding trails spreading out both sides of the river – for the more ‘adventurous’ riders and health enthusiasts. Your identity should seek to inspire a wealth of people to take up cycle hire in Peoria. From encouraging locals that cycling to work is more fun, to promoting all Peoria has to offer on the saddle to someone who has never been there before.

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To create packaging for a ‘to-go’ quality meal (not fast food), that addresses brand engagement, potential to extend across a range of meals, and demonstrates strong elements of sustainability.

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Art 300, Creative Strategy. Tick tock… it’s getting closer!

Really fun, short, sharp, logo exercise. We typically frown upon creating a brand mark void of the bigger Brand Strategy/Architecture picture. However, it is a nice opportunity to work to a much tighter deadline than the usual briefs. In this case, a new gallery has been added to the departments existing two main galleries. Focused on Photography exhibitions, this small space needed a stand alone brand identity which could be used both digitally and on print pieces.

Each student was required to submit eight alternative (not simply variations of) logo designs. Here are a few:

Continue reading “Red Door Gallery”

Always a great introduction to Brand Identity. A tactile experience aimed at one specific company, and one specific person. Here are a few of the more successful ones…

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