Art 300, Creative Strategy. Tick tock… it’s getting closer!
London J21
Red Door Gallery
Really fun, short, sharp, logo exercise. We typically frown upon creating a brand mark void of the bigger Brand Strategy/Architecture picture. However, it is a nice opportunity to work to a much tighter deadline than the usual briefs. In this case, a new gallery has been added to the departments existing two main galleries. Focused on Photography exhibitions, this small space needed a stand alone brand identity which could be used both digitally and on print pieces.
Each student was required to submit eight alternative (not simply variations of) logo designs. Here are a few:
Resume Experience
Always a great introduction to Brand Identity. A tactile experience aimed at one specific company, and one specific person. Here are a few of the more successful ones…
London. Study Abroad. January 2021
it may well be a year away, but registration and deposits to secure seats is actually only a short while away. If you are one of our graphic design juniors or seniors, and want to be a part of this amazing experience then make a note of the key deadlines and keep an eye out for further posters.
The Wolves
A Pulitzer Prize finalist, this exhilarating play is perfectly timed to honor the recent World Cup victory by the U.S. Women’s Soccer team. Between matches, the members of a teen girls’ soccer club warm up, cool down, stretch, lunge, and reach, to navigate life as young women warriors. Outrageous dialogue, razor-sharp characterizations, and deep insight distinguish this acclaimed play. A dynamic, all-female cast is led by visiting director, Ginna Hoben.
Peoria Zoo Wayfinding App
An app with two roles: The first to be a clear, easy to use, interactive wayfinding system to help navigate the zoo and inform/educate. Secondly, to retain the users engagement outside of the zoo environment (so that it doesn’t get deleted, basically!)
CRADLE 2 GRAVE
(or ideally ‘CRADLE 2 CRADLE)
Always a good information design brief: Research the complete lifecycle of one of several consumer household mainstays, (refrigerator, microwave, desktop computer, laptop computer, or cell phone). From the raw materials required to manufacture it, to the end of use pathways(s) it takes – good and, usually, bad!
Presented as a pull out gate-fold spread for a magazine.
Resume as an Information Design piece
Simple challenge – take your existing resume/CV, and wherever possible turn all written content into predominantly visual information graphics. Add extra data where necessary to arrive at an accurate, clear to understand piece…. however, I always enjoy including an additional element of creativity to a brief. In this case, make it a paper engineered, tactile experience as well!
