Crit: The Penney drops
Michael Evamy: Creative Review Dec 2013
Struggling retailer JC Penney has abandoned its logo again, this time in favour of its classic 1969 version
Four logos in three years. No, we’re not talking about a student magazine or village shop. This is JC Penney, a retail chain with more than 1,000 department stores in suburban shopping malls all over the US. A formidable force in American retailing for over a century, it’s a US institution: the site of its first outlet, in Kemmerer, Wyoming, is a National Historic Landmark.
Creative Process Piece
Simple brief. Take all your creative process from the previous three projects and present them in an interestingly narrative way. If a student has lots of archived brainstorming, sketches, mock ups and screenshots – then its a fun final brief. If not, then content might be a bit of an issue!
Here are some nice examples:
Paper Engineering Brief
Nice to throw a ‘curve ball’ into the course mix. In this case asking the students to design spreads for a paper engineered celebration of the 50th Anniversary of the US Wilderness Act. Not only did they have to consider the 2D elements, including the text/typography playing a major part of the composition rather than merely a supporting role, but they also had to build in some form of appropriate paper engineering such as pop up, flaps or pull tabs etc.
Just to make it a little harder – the target audience was adults looking for that elusive Christmas gift 🙂
KATE BINGAMAN-BURT
A great Visual Voices presentation by our guest Kate Bingaman-Burt. Followed by a more informal Q&A session at the buAIGA chapter meeting… and yes, there was pizza 🙂
Tsunami Wallchart
The Brief:
To produce a predominantly visual piece of info graphics to support National Geographic’s tenth anniversary special feature on the great Indian Ocean tsunami of 2004 which was estimated to have released the energy of 23,000 Hiroshima-type atomic bombs, according to the U.S. Geological Survey (USGS).
A mix of ‘layers’ presenting statistical, mapping and timeline information, while trying to retain a visual ‘tone of voice’ appropriate for such a humanitarian disaster:
Go Metric
A nice introduction brief into Editorial Design – Create an eye catching, but informative direct mail piece to educate the general public in the U.S. about the Metric system and it’s ease of use over the imperial system.
Tazewell County Public Health Foundation
Nice live brief to give this organization a new brand mark.
