Month: March 2013

Fun, but challenging brief. Assuming that Walmart had bought Twinkie’s (none of the other Hostess products though – just Twinkie’s) to ultimately roll into their own ‘Great Value’ brand range, it was the task of the students in teams/pairs to attempt to re-brand/re-position Twinkies as a viable option snack. To make it a serious contender alongside all the healthy (and un-healthy) alternatives. Identifying brand touch-points with the audience, establishing a new tag line (no connection/equity with Hostess), and presenting a campaign-able ‘big idea’ – tough, right 😉

Here are some of their solutions (some showing quite a few elements of a campaign, while others just a board or two):

Continue reading “Twinkies at Walmart – A challenge!”

My awesome buddy, Justin Ahrens set my Information Design students a really testing brief to create posters promoting awareness and educate about Malaria in South Sudan.

 

Objective: Without using words, the goal would be to illustrate how malaria is passed and how it can be prevented. It would also be useful for the graphic to illustrate the symptoms of malaria (i.e. headaches etc.) and how it can be treated, plus infographics on how to understand malaria pill dosage. Consider the absolute clearest way to visually explain all the levels of information while avoiding any language, educational and cultural discrepancies.

The predominant audience would be the Dinka tribe which is a fairly illiterate culture. This infographic piece would be located in our clinics and other community-based locations in rural South Sudan to begin. Ideally, it should perhaps communicate as a foldable piece that also expands to be presentable as a poster/wallchart within the specified locations.

Here are just a handful of students solutions:

Continue reading “Malaria Awareness in South Sudan”

I’m a big fan of my junior graphic design students designing a résumé package aimed at one specific person at one specific company. Leapfrog HR. Land something so wonderfully crafted on the desk of the CD that they can’t help but respond. Here are a few of this years wonderfully varied results with hopefully a good few heading out for possible summer and fall internship positions as we speak:

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