Fun, but challenging brief. Assuming that Walmart had bought Twinkie’s (none of the other Hostess products though – just Twinkie’s) to ultimately roll into their own ‘Great Value’ brand range, it was the task of the students in teams/pairs to attempt to re-brand/re-position Twinkies as a viable option snack. To make it a serious contender alongside all the healthy (and un-healthy) alternatives. Identifying brand touch-points with the audience, establishing a new tag line (no connection/equity with Hostess), and presenting a campaign-able ‘big idea’ – tough, right 😉
Here are some of their solutions (some showing quite a few elements of a campaign, while others just a board or two):
