Nice live brief to give this organization a new brand mark.
Celebration of Puppets in Cinematography
Art 206: Five day film festival promotion plus a Private screening invitation ‘keepsake’. Based on movies that include puppets in some form or another. The objective was to be able to create multiple coherent components for the promotion, from a logotype to assorted print materials and consideration for a webpage/micro-site, as well as an exclusive Private Screening invitation package for a limited number of guests.
Just a very small selection:
Team Brief (section two)
The second team brief was also set by one of the leading regional design and marketing companies. This particular challenge required the students to (re)brand a plastics company with an awareness campaign aimed at ultimately increasing their customer base and triple sales over the next couple of years.
Here is the campaign from the team who ‘won’ the account:
Team Brief (section one)
Always a favorite way to conclude my Brand Experience course as it has the students split into teams and pitching against each other for a hypothetical client/account. This particular wonderful brief, set by one of the leading regional design and marketing companies, required the students to (re)brand the Birthing Center of a particular hospital with an awareness campaign that also considered sustainable exposure beyond the initial promotion.
Here is the complete campaign from the team who ‘won’ the account: